Background and Justification

The Information Strategies for Enhancing SEAFDEC Visibility and Communication which was endorsed by the SEAFDEC Council in 2006 are used as a common policy framework for information-related activities of the organization. In 2009, the strategies were revised and simplified. However, they still emphasize raising SEAFDEC image at international, regional, national levels and enhancing communication and information sharing both within SEAFDEC and with Member and non-Member Countries, other international/regional organizations, and the public. 

Moreover, the Plan of Action on Sustainable Fisheries for Food Security Towards 2020 which was adopted in ASEAN-SEAFDEC Conference, “Fish for the People 2020” and “Adaptation to a Changing Environment” in Bangkok, Thailand during 13-17 June 2011 emphasize the enhancement of regional fishery information systems and mechanisms to facilitate sharing, exchange and compilation of information

Following the information strategy of SEAFDEC and the Plan of Action on Sustainable Fisheries for Food Security Towards 2020 through promotion of SEAFDEC role, implementation activities, visibility and image to Member Countries, other international institutions and the public, TD will propose and implement the project of “Promotion on strengthening of SEAFDEC visibility and image” under Departmental program.

 

Objectives

SEAFDEC role, visibility and image are promoted and enhanced among Member Countries, others international institutions and the public

  1. Wide range of tailor-made training courses in the field of fisheries and other relevance aspects will be continued to support by TD.
  2. Training facilities of TD will be fully utilized and made use for member countries and the region.

 

Activities

Activity 1: Promotion and Enhancement of SEAFDEC Visibility and Image

SEAFDEC role and implementing activities as knowledge on fisheries information in collaboration with other SEAFDEC Departments will be promoted and enhanced among others international institutions and the public via national and international exhibitions as required and other suitable channels.

Activity 2: Production of Information Materials

Hard and soft copies such as Advance Fisheries Technology (AFT) magazine, electronic multimedia, fisheries information packages, etc. on fisheries information knowledge and also implementation activities will be produced. These information materials will be promoted and delivered to the public to enhance SEAFDEC visibility and image through fisheries information knowledge.

Activity 3: Management Information System

The management information system of the Training Department will be continued and developed as information data warehouse to meet internal and external requirement. Strengthening of TD information network such as an electronic mail group and integration of relevant website,etc. has been maintained as sub-activity.

Activity 4: Human capacity building for SEAFDEC information staffs

The knowledge, skill and experience of information staff will be enhanced and developed by relevant ICT training program with outside institutions such as strategy of Public Relation, website design, etc.

 

Achievements of  2015 the Project Implementation 

1. Promotion and Enhancement of SEAFDEC Visibility and Image

  • Exhibition on Fishery Resource Conservation and promotion SEAFDEC and TD activities for Children Day at Agriculture Museum and Pomprachunlajomklao Navy was organized. More than 6,000 audience visited TD booth.

  • Exhibition at the annual national fair “Pramong Nomklao” was organized in collaboration with the Thai Department of Fisheries.  TD presented fisheries activities under the theme of “IUU Fishing and Vessel Monitor System”. With the distribution of various technical publications, brochures, and fishery-related souvenirs to the audience, the SEAFDEC visibility was promoted.More than 80,000 audience visited TD booth. 

  • Exhibition at Burapha University was organized. TD presents fisheries activities under the theme of “Fishery Oceanographic Survey and Deep Sea Fisheries”. With the distribution of various technical publications, brochures, and fishery-related souvenirs through promoted SEAFDEC visibility to more than 3,000 audiences

2. Production of Information Materials

  • Three issue of Advance Fisheries Technology in theme of “Fishing Technology of Tuna”, “Fisheries Resource Enhancement”, and “Vessel Monitor System to combat IUU fishing” were produced and distributed about 6,000 copies to TD networks and the public by mail and e-mail to enhance fisheries knowledge and public relation of TD and implementation activities.  

  • Manual of “Safety at sea for fishing vessels” was produced in Thai version about 1,500 copies. The manual was distributed to fishermen, fishery officer and relevant stakeholder.

3. Management Information System

  • TD collaboration with Secretariat is developing database system for managing overall SEAFDEC Programs. The information collected including detail of training course such as list of training courses,  list of participants and download  of training documents.

  • Initiation of the database on personal data record for SEAFDEC/TD and Sec staff.

  • TD collaboration with Secretariat is developing electronic questionnaire on the existing human resources in SEAFDEC Member Countries, aims to determine the existing human resources of fisheries department and other relevant institutions.

  • Development of integration website on “SEAFDEC symposium on strategy for fisheries resources enhancement in the region”.

4. Human capacity building for SEAFDEC information staff

An information staff attend training course on Magazine Design with Adobe Indesign CC 2015 to develop here skill and apply to here information work.