Promotion on Strengthening of SEAFDEC Visibility and Image

1 INTRODUCTION

The Information Strategies for Enhancing SEAFDEC Visibility and Communication which was endorsed by the SEAFDEC Council in 2006 are used as a common policy framework for information-related activities of the organization. In 2009, the strategies were revised and simplified. However, they still emphasize raising SEAFDEC image at international, regional, national levels and enhancing communication and information sharing both within SEAFDEC and with Member and non-Member Countries, other international/regional organizations, and the public.

Moreover, the Plan of Action on Sustainable Fisheries for Food Security Towards 2020 which was adopted in ASEAN-SEAFDEC Conference, “Fish for the People 2020” and “Adaptation to a Changing Environment” in Bangkok, Thailand during 13-17 June 2011 emphasize the enhancement of regional fishery information systems and mechanisms to facilitate sharing, exchange and compilation of information

Following the information strategy of SEAFDEC and the Plan of Action on Sustainable Fisheries for Food Security Towards 2020 through promotion of SEAFDEC role, implementation activities, visibility and image to Member Countries, other international institutions and the public, TD will propose and implement the project of “Promotion on strengthening of SEAFDEC visibility and image” under Departmental program.

2 PROJECT

Goal /Overall Objectives

SEAFDEC role, visibility and image are promoted and enhanced among Member Countries, others international institutions and the public

Outcomes

Strengthening of SEAFDEC and Departments visibility and image

Expected Outputs

Understanding on role and SEAFDEC / Departments activities
Delivery of fisheries information to stakeholders and the public
Hub of fishery information in the region
Project Description/Framework

Activity 1: Promotion and Enhancement of SEAFDEC Visibility and Image

SEAFDEC role and implementing activities as knowledge on fisheries information in collaboration with other SEAFDEC Departments will be promoted and enhanced among others international institutions and the public via national and international exhibitions as required and other suitable channels.

Activity 2: Production of Information Materials

Hard and soft copies such as Advance Fisheries Technology (AFT) magazine, electronic multimedia, fisheries information packages, etc. on fisheries information knowledge and also implementation activities will be produced. These information materials will be promoted and delivered to the public to enhance SEAFDEC visibility and image through fisheries information knowledge.

Activity 3: Management Information System

The Training Department will cooperate with SEAFDEC Department such as to develop database and management information system which support SEAFDEC’s project. Strengthening of TD information and network such as an electronic mail group, TD website and integration of relevant website has been maintained as sub-activity.

Activity 4: Human capacity building for SEAFDEC and information staffs

The knowledge, skill and experience of SEAFDEC especially information staff will be enhanced and developed by relevant ICT training program with outside institutions such as strategy of Public Relation, website design, etc. Moreover, skill of writing and present on research activities for SEAFDEC staff will be developed and enhanced via annual SEAFDEC seminar.

3 PROGRESS/ACHIEVEMENTS OF ACTIVITIES IN THE YEAR 2016

1) Promotion and Enhancement of SEAFDEC Visibility and Image

Duration	Project Activities Title
9 Jan 16	Exhibition on Fishery Resource Conservation and promotion SEAFDEC and TD activities for Children Day at Agriculture Museum and Pomprachunlajomklao Navy was organized.
31 March – 2 April 16	Exhibition on “IUU Fishing in the ASEAN region” was organized in collaboration with Fish Marketing Organzation with focused on: what is IUU fishing, and forms of IUU fishing activities in Southeast Asian region. in the event of “Chatuchak and Fish Market”
1-3 June 2016	Exhibition on “Fishery Resources Survey in the Region” was organized in collaboration with Marine Science Association of Thailand in The 5^th Marine Science Conference
1-10 July 16	Exhibition at the annual national fair “Pramong Nomklao” was organized in collaboration with the Thai Department of Fisheries. TD presents “Fish passage for sustainable fisheries resources” as a research project which conducted by TD. In this regard, the model of fish passage was shown for more understand of audiences. Moreover, the distribution of various technical publications, brochures, VCDs and fishery-related souvenirs to the audiences, the SEAFDEC visibility was promoted
4-6 Aug 16	TD joined “ASEAN Fisheries and Aquaculture Conference and Exposition 2016: ASEAN Seafood for the World and 11^th Asian Fisheries and Aquaculture Forum and Exhibition: Asian Food Security for the World” at the Bangkok International Trade and Exhibition Centre (BITEC) in Bangkok, Thailand. At the exposition, TD presented the activities in focus, promotion of countermeasures tools to reduce IUU fishing, fishery resources survey in collaboration with Member Countries, responsible fisheries and fish passage for sustainable fishery resource. Moreover, the information packages and documents were distributed to audiences as strengthening of SEAFDEC visibility and image.

2) Production of Information Materials

Duration	Project Activities Title
Jan, May, and Sep 16	Three issue of Advance Fisheries Technology in theme of “Technology for oceanographic survey”, “Seafood traceability to combat IUU fishing”, and “Fish passage for sustainable of fishery resources” were produced and distributed about 6,000 copies to TD networks and the public by mail and e-mail to enhance fisheries knowledge and public relation of TD and implementation activities.
Jan 16	Two cartoon story as “Tanu story” and “Story of a boy named POR” was re-printed to promote conservation fishery resources.

3) Management Information System

Duration	Project Activities Title
Jan-Dec 16	Maintenance and update TD website and integration website.
Jan-Dec 16	TD collaboration with Secretariat is developing ACDS database
Jan-Dec 16	TD has been developing database on fishing license and vessels registration to support Cambodia in combating IUU fishing

4) Human capacity building for SEAFDEC and information staff

Duration	Project Activities Title
Jan 16	An information staff attend training course on Magazine Design with Adobe Indesign CC 2015 to develop her skill and apply to her information work.
26 Feb 16	Two information staff attend training course on “Library service and development” to develop their skill and apply to their work
20 Dec 16	Annual SEAFDEC seminar to development and enhancement skill of writing and presentation on research activities for SEAFDEC staff.

4 Expected Outcomes/Outputs

Strengthening of SEAFDEC and Departments visibility and image
Understanding on role and SEAFDEC / Departments activities of public
Delivery of fisheries information to stakeholder and public